Sussex Wire Appoints New Marketing Director


Easton PA (December 17, 2015) - Tim Kardish, president and CEO of Sussex Wire, Inc. announced today the appointment of Marian Watkins to the role of Marketing Director. Ms. Watkins’ 9 year career includes extensive experience in developing and executing corporate marketing strategies in digital and traditional venues, including: web, SEO, social media, print, trade shows, product positioning/launch programs and lead nurturing activities. Watkins has developed and implemented robust lead acquisition programs producing significant gains in qualified web leads, conversions and win-back of lost business for companies in her previous roles in office products and automotive markets.

Said Sussex Wire’s Tim Kardish, “Ms. Watkins’ demonstrated capabilities in generating opportunities and leads, along with her skills in creating and implementing strategic plans designed to support long term growth, all come together perfectly to align with Sussex Wire’s business goals. The fact that her team approach with her colleagues at Sussex and its partners – including media contacts -- is inclusive and collaborative simply makes her a pleasure to work with.”

Through this appointment, Ms. Watkins will centralize all of the responsibilities previously handled by several personnel with shared roles, resulting in more focused planning and execution, and ultimately, more effective marketing leadership directed at core business growth.

About Sussex Wire, Inc.
Sussex Wire is one of a very few companies in the world that can manufacturer miniature, precision, geometrically complex, cold forming of parts in quantities ranging from 10 million to over 1 billion per year. Sussex Wire utilizes cold-forming and roll-forming technologies to shape metal wire and specialty alloys in diameters of 0.0035’’ to 0.250’’ at room temperatures into symmetrical and asymmetrical components faster and in a more cost-effective manner than traditional machining, stamping, metal injection molding and casting methods can. The Company serves global blue chip customers who operate in the medical, electronics, connectors, computer, automobile, transportation, appliance, semiconductors, and glass to metal seal industries. Examples of custom parts are illustrated on the Company's website, www.sussexwire.com. The Company is ISO 9001-2008 certified.

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